Disneyland Paris, the number one tourist destination in Europe, has officially chosen Lavazza Group, one of the world’s most important coffee roasters, as its new Official Partner for Coffee through its iconic brands Lavazza – synonymous with authentic Italian coffee all over the world – and Carte Noire – the leading coffee brand in the retail market in France.
The five-year partnership agreement signed between Disneyland Paris and Lavazza Group will strengthen the resort’s hot beverage offer and will support the sustainability vision promoted by Disneyland Paris. As official partner, Lavazza products and services will be available across the entire resort providing unique quality and taste to Disneyland Paris guests coming from all around the world.
By choosing La Reserva de ¡Tierra! – a range containing coffees from territories and communities involved in social responsibility projects, promoted and managed by Lavazza Foundation – Disneyland Paris is proud to offer its guests Rainforest Alliance Certified™ products, an NGO which promotes the rights and well-being of workers’ communities, supporting farms to meet rigorous social and environmental standard.
Lavazza will also develop exclusive and tasty recipes for Disneyland Paris in collaboration with the resort’s chefs, designed to complement its uniquely immersive themed dining experience. For example, guests can now discover four new delicious oat-based drink recipes at The Coffee Grinder, Main Street U.S.A. in Disneyland Park.
This partnership also means Lavazza Group – through its brands Lavazza and Carte Noire – and Disneyland Paris will have joint marketing and communication campaigns throughout Europe. These activations will showcase the optimism, spontaneity and creativity that characterize the two companies.
“We share many values with Disneyland Paris: the search for excellence, innovation, passion and, of course, fun,” said Mauro Mantovani, Chief Commercial Officer Lavazza Group “This agreement, which is part of Lavazza’s internationalization strategy, reaffirms that France is a key market for us and gives us the opportunity to further showcase our quality products to an international audience.”
“As Disneyland Paris is celebrating its 30th Anniversary, we are delighted to have Lavazza Group by our side to celebrate the beginning of this new era for the resort,” said Laure Albouy, Vice President Business Strategy & Integration of Disneyland Paris. “Our companies, that have a strong set of shared values around excellence and passion will now create joint marketing activations throughout Europe. And of course, our guests now have the pleasure to enjoy the Lavazza coffee experiences across the resort.”