Monthly Archives: May 2012

Disneyland Paris takes top prize at the 11th Annual Creative Business Idea Awards

How do you increase vistors to a theme park when unemployment rates hover around 10 percent and the national economy has flat-lined? That was the challenge facing communications company BETC Euro RSCG last year in its work for Disneyland Paris. The … Continue reading

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Disneyland Paris gets a greener vehicles fleet in partnership with Opel

Under the partnership between General Motors France and Euro Disney Associés S.C.A., operator of Disneyland Paris, the first European tourist destination has introduced into its fleet over 500 new vehicles of the car manufacturer Opel, including 260 commercial vehicles and … Continue reading

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