Spider-Man and Iron Man have a new boss: The Walt Disney Co.
TV ads for the new channel started broadcasting on the 10 August across a range of channels, including Dave, Sky1, E4, Nick Toons, CN, Boomerang and CiTV.
Disney XD is aimed at eight- to 14-year-olds, with a skew toward boys.
Nicole Morse, executive marketing director for the Disney Channels in the UK, said Dave and E4 were picked as advertising platforms to appeal to the whole family.
Users will be able to gain access to exclusive Disney XD and Aaron Stone content using a webcam. An expandable version of MSN Messenger will keep participating viewers informed of the programme schedule and carry an Aaron Stone-branded background.
The web site for this years Halloween Festival at Disneyland Paris has now launched, and can be found at www.magichalloween.com.