By Jonathan Lewis-Jones 10/10/2021
All that remains of the Disney Store at the Grand Arcade Shopping Centre in Cambridge, England is an empty retail unit.
The pop-up store opened in 2019 and closed last month as part of the controversial decision by The Walt Disney Company to move retail operations online and close the majority of their Disney Stores in North America and Europe.
“While consumer behavior has shifted toward online shopping, the global pandemic has changed what consumers expect from a retailer,” Stephanie Young, President of Consumer Products, Games and Publishing, at the Walt Disney Company said in a statement.
“Over the past few years, we’ve been focused on meeting consumers where they are already spending their time, such as the expansion of Disney store shop-in-shops around the world,” Young said. “We now plan to create a more flexible, interconnected e-commerce experience that gives consumers easy access to unique, high-quality products across all our franchises.”
The only Disney store remaining open in the United Kingdom is the flagship Disney Store in Oxford Street London.
The closings don’t affect the more than the 600 stores inside the Disney theme parks and other locations, including the Disney shops inside third-party stores.
Disney Stores in Asia remain unaffected by the move where consumer spending on the high street remains strong, especially in China and Japan.