Disneyland Paris has officially chosen The Kraft Heinz Company, with its unique Heinz portfolio of sauces, as its Official Condiments Partner across the entire resort, including its two Disney Parks, Disney Village and its Disney Hotels frequented by guests from across France and Europe.
The much-loved iconic American brand Heinz, which celebrated its 150-year anniversary in 2019, will also develop, as the partnership progresses, exclusive and delicious recipes for Disneyland Paris in collaboration with the resort’s chefs, designed to complement its uniquely immersive themed dining experience. All condiments will be produced in Kraft Heinz’s manufacturing facilities in Europe, including the company’s French plant in Seclin.
This marks a strategic partnership between two international leaders who embody excellence, quality and joy to create memorable moments for people across the globe, and underlines Disneyland Paris’s confidence in the value of a new dedicated condiment offering for its guests. It’s an innovative way to approach a 360° consumer experience, where food plays a vital role, and it is the first time ever Disneyland Paris has signed a partnership for condiments.
“Disneyland Paris is committed to providing an exceptional Guest experience with magical memories that last a lifetime, and our dining experience is an integral part of that,” said Laure Albouy, Vice President Business Strategy & Integration for Disneyland Paris.“Created in 1869, the Heinz brand of condiments is a standard bearer that has stood the test of time. Offering the best products and service is how we deliver on our commitment to quality, and to that end, we are delighted to partner with The Kraft Heinz Company.”
As the Official Condiment Partner, Heinz will also work with Disneyland Paris to develop surprising and creative marketing and communications campaigns throughout Europe. This unique association taking shape outside the resort is a wonderful opportunity to enhance these two beloved brands!
“We are delighted with this alliance, which demonstrates the confidence that Disneyland Paris has in us” said Jacques Pradels, Chief Sales Officer International for The Kraft Heinz Company. “This collaboration highlights the quality of our products. It’s representative of a transformative way of aligning forces with our customers to brilliantly activate in both food service and retail, delivering the maximum value for them for all occasions. Our purpose is to Make Life Delicious for all our stakeholders, and this is a clear example of how this can happen”.