A leading City analyst has forecast that Disneyland Paris will receive a €32m (£25m), ($43.5m) increase in revenue due the new Ratatouille: L’Aventure Totalement Toquée de Remy (Ratatouille: The Adventure) attraction which opened to Guests at the resort on Thursday.
Although Disneyland Paris is Europe’s most-visited tourist attraction, attendance slipped 6.9% last year to 14.9m leaving Euro Disney S.C.A. with a €27.5m operating loss on a revenue of €1.3bn.
“My global estimate is that they could have a rebound on the attendance in the second half of 2014 mainly due to Ratatouille,” said one analyst. “I am estimating an operating result in the black at €4.5m.”
The French comprise 51% of all the visitors to Disneyland Paris followed by 14% from the United Kingdom. “A lot of the decrease in attendance is because of the macro economic situation,” said the analyst, adding that “last year they were impacted by the macro of course and not very good weather in Q4. This year I assume a bit of a rebound in attendance.”
The Single biggest shareholder of Euro Disney S.C.A. is the Walt Disney Company, which has a 39.8% stake, with 10% owned by Prince Al-Waleed bin Talal bin Abdulaziz al Saud, the Saudi business magnate, investor, and philanthropist, and 5% owned by money manager Invesco. The remainder is floated on the Paris Euronext exchange.
Despite the drop in attendance last year, occupancy at the resorts hotels was still 79.3% close to the average of 80.3% for hotels in Paris over the same period.
Euro Disney’s next major boost is expected to come in 2016 when it will open the new leisure complex, Villages Nature, in partnership with France’s leading holiday apartment rental company Pierre et Vacances.
“The occupancy is high and Villages Nature will boost it,” the analyst added. “Maybe it will help also the operating result but we have to wait for that.”