Morrisons supermarket is teaming up with Walt Disney for a major summer promotion in which the supermarket will give away a thousand two-night family holidays at Disneyland Paris.
The winning ‘golden tickets’ will be distributed in packets of Disney character trading cards. The promotion begins on 11 July and runs for the next seven weeks. Customers will receive a packet of cards for every £30 they spend in Morrisons, as well as extra packs when they buy any one of 140 top brands, including PG Tips.
“We wanted to run the biggest giveaway of the summer and give every one of our customers a chance to win a fantastic prize,” said Morrisons commercial director Richard Hodgson. “We just hope that 32 million packets will be enough to cope with demand.”
Ginger Taggart, executive marketing director for Disney Destinations International UK, said “We believe this will resonate with shoppers by providing something for their children to enjoy, with the added benefit for parents of a chance to win one of the stays.”
Source: The Grocer