The Walt Disney Company broke ground today on the latest Disney theme park with a ceremony at Shanghai Disneyland. The Park which is a joint venture with the Shanghai government is due to open in 2016.
Speaking at the ceremony, which included gold-toned shovels and Disney characters dressed in traditional Chinese outfits, CEO Bob Iger said the park would be both “authentically Disney and distinctly Chinese”.
Bob Iger was joined by senior representatives of the Shanghai and Chinese government, who said the Disney resort would help raise the city’s profile as an international tourist destination.
Disney has spent over a decade getting government approval for the project, which will include a theme park covering 910,000 square metres. The resort which will including hotels, a lake and outside recreation facilities totalling 3.9 square kilometres.