The new ships will increase the line’s fleet to four and herald a push to grow a market outside of its core US for the first time. In the UK, leading retailer Reader Offers is already selling Disney cruises out of Dover and Barcelona to the Mediterranean and the Baltic next year.
To date, Disney has never had to promote its cruises in the UK because the popularity of the product meant it was guaranteed to sell out in the US. Peter Welch, Disney’s UK vice-president, gave delegates at the UK Cruise Convention in Dover this week a hint at what the forthcoming announcement might be.
“In the next few months we will be sharing information about what these two new ships will be doing,” he said.
“Needless to say we are here in Dover so that gives you a clue as to what might be happening.
“He said the line would be exploring new opportunities with the UK travel trade”.
“We constantly look at way to increase and develop our product while looking at new itineraries”.
“When we started our cruise line in the 90s we believed we could give our families a totally different experience”.
“Welch said he believed quality brands would come to the fore during the current economic crisis. “It’s quality brands that make a difference and make your industry a success,” he said.
“Events like this give us a fantastic opportunity to immerse yourselves in these wonderful brands but for Disney the key for us is to speak to you and to listen to you and what your consumers are telling you about the industry we are in.
“We look forward to the potential the UK market can give Disney Cruise Line.”